Jane Goodall

Tomorrow Project Challenges

Jane Goodall and chimp

Jane Goodall

Jane Goodall's final message to the world was one of hope. How can we honor this renowned ethologist's call to action to save the planet?


In an interview released after Goodall's death Oct. 1, 2025, she spoke with her characteristic dignity and quiet determination: "If you want to save what is still beautiful in this world," she said, "then think about the actions you take each day." 

Goodall (1934-2025) began her ground-breaking research of wild chimpanzees in Tanzania when she was just 26 years old. Her observations, including that chimpanzees make and use tools, inspired greater understanding and action on behalf of the natural world. She forever altered the scientific landscape and promoted an empathetic connection between humans and animals. Throughout her life, Goodall advanced community-led conservation, animal welfare, science, and youth empowerment. Her work continues through the global organization she founded in 1977, the Jane Goodall Institute. 

Before her passing at age 91, Goodall issued her message of hope in which she said:

I want you to understand that we are part of the natural world. And even today, when the planet is dark, there still is hope. Don’t lose hope. If you lose hope, you become apathetic and do nothing. And if you want to save what is still beautiful in this world—if you want to save the planet for the future generations, your grandchildren, their grandchildren—then think about the actions you take each day.

Because, multiplied a million, a billion times, even small actions will make for great change.


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